Recruit, onboard, and keep trade allies engaged.
HomeWise is the trade ally engagement layer for energy-efficiency programs. It streamlines contractor recruitment and onboarding, then keeps trade allies active with an ambassador and trusted-messenger network — turning the cumbersome, low-value enrollment incumbent DSM platforms treat as an afterthought into a steady stream of engaged, qualified contractors for your program.
Why trade-ally participation stays low
Incumbent DSM and rebate platforms are strong on processing and weak on engagement. Trade-ally recruitment is left manual and cumbersome — and it is low-value to busy contractors, so participation lags and program funds go underspent. Engagement is the gap; it is the function we own.
How HomeWise drives participation
We make the program the easiest one for a contractor to run, then keep them active.
- Recruitment and self-serve onboarding/qualification into your program
- Rebate paperwork automated so participation is near-zero effort
- Instant point-of-sale incentive tooling that contractors actually want
- A contractor portal with guided, end-to-end program workflows
- Trust signals built in so homeowners say yes more often
Built for utility DSM programs and state energy offices
We speak your language: trade-ally management, participant enrollment, midstream and instream incentives. We sit on top of your existing DSM platform as the engagement layer — we do not replace your processing or claim EM&V/M&V.
Ambassador & trusted-messenger network
Keep contractors and community partners active as trusted messengers for your campaigns — a real product in the HomeWise app, layered on top of core Luna. Available as an add-on for utility and CBO programs.
Frequently asked questions
- What is trade-ally engagement?
- Trade-ally engagement is the work of recruiting contractors into an energy-efficiency program, onboarding and qualifying them, and keeping them active enough to drive real participation. HomeWise provides that layer on top of a program’s existing DSM/rebate platform.
- How does HomeWise increase trade-ally participation?
- By making your program the easiest one for a contractor to run: automated rebate paperwork, instant point-of-sale incentives, a guided contractor portal, and an ambassador network that keeps trade allies and community partners active between jobs.
- What is the ambassador / trusted-messenger network?
- It is a HomeWise add-on (in the sibling HomeWise app) that turns engaged contractors and community partners into trusted messengers for your program’s campaigns. It layers on top of core Luna; ask about it on a partnerships call.
- Does this work for utility DSM programs and state energy offices?
- Yes. HomeWise is built to sit on top of an existing DSM or rebate-processing platform as the contractor-engagement layer, nationwide. We onboard your program’s eligibility rules and portals as configuration, not a rebuild.
See Luna run your next project.
Book a 20-minute demo. We will show Luna on a real home-energy project — and how the founding cohort works.