Fill your program with application-ready homeowners.
HomeWise is the participant-acquisition layer for energy-efficiency programs. It drives application-ready homeowners into your program through a participant portal, turns every contractor install into new referrals, and powers community-partnership campaigns with CBOs and state offices — generating the homeowner demand incumbent rebate-processing platforms leave to chance, on top of your existing DSM system.
The demand gap incumbents leave open
Programs sit underspent because the homeowner front door is hard. Processing platforms assume demand shows up; it often does not. HomeWise owns participant acquisition and homeowner demand generation so you hit participation targets.
An application-ready front door
A guided participant-enrollment portal walks homeowners from interest to an application your program can act on — fewer drop-offs, cleaner submissions, faster enrollment.
Referral system + community-partnership campaigns
Turn every install into tracked referrals, and run neighborhood-scale electrification campaigns with CBOs and state offices. Both are real products in the HomeWise app, sold as add-ons on top of core Luna — not bundled by default.
Frequently asked questions
- What is participant acquisition for an energy program?
- It is the work of generating homeowner demand and converting it into program applications. HomeWise drives application-ready homeowners into your program through a guided enrollment portal, referrals, and community campaigns — on top of your existing DSM platform.
- How does the referral system drive enrollment?
- The HomeWise referral system (a /homewise app add-on) turns every completed install into tracked referrals from satisfied homeowners, feeding a steady stream of warm, application-ready participants back into your program.
- What is a community-partnership campaign?
- It is a co-marketing campaign run with a CBO, municipality, or state energy office to drive neighborhood-scale electrification demand. It is a HomeWise add-on; the campaign tooling lives in the sibling HomeWise app.
- Can HomeWise be the white-label application front door for a HOMES/HEAR rollout?
- That is exactly the gap we fill — a homeowner-facing, application-ready front door on top of a program’s processing platform. Confirm scope on a partnerships call; capabilities are nationwide, not NJ-only.
See Luna run your next project.
Book a 20-minute demo. We will show Luna on a real home-energy project — and how the founding cohort works.